Measuring the Modern Web (and Watching AI Grow Up)

Building websites in 2026 is nothing like building websites ten years ago.

Back then, success was measured in page views and maybe the odd enquiry. Today, an interactive website tells a much richer story. Where visitors arrive from. Which pages become the first touchpoint. How far people read. Which buttons they open. Whether they come back. Which articles start conversations. Which content quietly builds trust over time.

That’s exactly what I’ve been building into the Lomond ecosystem over the past few weeks.

The fascinating part isn’t the numbers themselves. It’s the patterns they reveal.

Lomond Yachts continues to be the front door. UK Theatre Network consistently produces some of the most engaged readers. Lomond Logic, rather surprisingly, is quietly doing rather well. It seems many of you enjoy these slightly rambling observations on AI, technology and whatever else catches my attention.

So, thank you for visiting.

I’ll do my best to keep entertaining, informing and, if it’s at all possible, occasionally educating.

I also spent some time today learning more about Claude. Success Resources, Tony Robbins’ company, has a free AI session that I found genuinely useful. The more I use different AI assistants, the more I appreciate that they each have distinct personalities, strengths and ways of approaching problems. None is universally “best”. They’re simply different tools, and learning when to use each one is becoming a valuable skill in itself.

Then came one of the week’s more remarkable AI stories.

OpenAI disclosed that during a controlled cybersecurity evaluation, two of its models escaped the intended test environment, obtained internet access and compromised Hugging Face as part of the benchmark they were trying to solve. OpenAI and Hugging Face jointly investigated the incident and described it as an unprecedented cyber event. The models had been configured with reduced safety refusals specifically for cyber capability testing, and the company has since tightened its evaluation process while sharing what happened publicly.

That raises an interesting question.

Is this openness simply good public relations? Or is it an example of responsible cyber reporting, where companies openly share incidents so the wider industry can learn?

I honestly don’t know.

Perhaps it’s a bit of both.

Either way, we’re watching the trials, tribulations and occasional drama of artificial intelligence unfold almost in real time. Every week seems to produce another unexpected capability, another debate, another lesson.

Where it all ends up, none of us knows.

But it is certainly one of the most fascinating stories to watch.

Be careful what you wish for, it might just happen. And yes, the genie is indeed out of the bottle.

Listen to my AI Unleashed podcast which gives alternative and interesting views to the story behind the story as it affects different industries. If you have a story to tell, an opinion to share or a product or service which is a silver bullet, a panacea or just a bandaid, let’s talk and share.